How do you AMAZE your customers/clients?

How do you AMAZE your customers/clients?
December 15, 2010 Derek Fournier

Sometimes life surprises you. Yesterday, Costco surprised me. It was not the $30.00 gift card that they delivered but rather that they have a system that discovered the purchase I made recently and offered me a gift card to offset a reduction in cost that I was blissfully unaware of! Now this does not cost them much (beyond the implementation of the system to execute the process) but the impact is amazing. Now I already love Costco but talk about more committed!

Are you doing anything to make sure your customers/clients are amazed with your attention to detail and concern about their purchase/investment decisions? If not, this is an outstanding way to differentiate yourself in an increasingly competitive landscape.

Kudos to Best Buy as well as my conveyance of this story to a colleague triggered the second story in the video Blog. (Anyone out there leaving money on the table after their holiday purchases?)

Share

Comments

comments

Powered by Facebook Comments

0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

What is 6 + 14 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Would you like to know more? Then get in touch now!

Contact Us