Customer Satisfaction Survey

Customer Satisfaction Survey
November 19, 2012 Keri

I worked for a company once where special project team members were asked to fill out a survey at the end of each and every project. Our project managers wanted feedback about every aspect of the endeavor from scheduling to parking. It was, to say the very least, highly annoying. We were just happy to be finished and having to relive the whole process seemed cruel torture. Almost all of us completely blew it off. It wasn’t until we realized that our managers were willing to digest our feedback and actually implement changes that we began taking them seriously. We even successfully leveraged better snacks in the vending machines, among many structural changes.

You’re hard pressed these days to eat at a restaurant or pick up gum at your favorite drugstore without having the server or sales clerk circle a chunk of words at the bottom of your receipt and tell you about the customer satisfaction survey. It usually “only takes a few minutes” and “you could even win $1000/free chips and salsa for a year!”

Do you pay attention to those surveys or do you blow them off?

If you knew that your voice mattered and you could affect change, would you participate?

Welcome to the first annual Plain Sight Customer Survey I’m-Actually-Going-To-Listen-To-You Extravaganza!

I need to know what you like and what you wish we would do. I need to know because I’m about to run around like a crazy person and shake things up as much as I can, but I couldn’t do that without asking you, the readers, because this whole thing is about you.

Here’s what I want to know:

We hope to provide insightful advice to leaders across all arenas. I want you to get to know us as a team and give you a glimpse of what it would be like to work with us. Have we met or exceeded that expectation?

When do you read this? Every Monday when it’s fresh off the WordPresses? Do you wander over whenever?

How did you get here? Is it because of Anne’s LinkedIn? Derek’s Facebook? My twitter?

If you found us by looking up something on a search engine, did we answer your question?

Are there topics you want us to cover? Are there topics you wish we’d shut up about already?

Do we make you laugh while we’re being informative? (You can skip this, we know we’re hilarious. I’m pretty sure, anyway.)

Are we user-friendly enough?

What if we posted videos?

On a scale of 1-10, how excited would you be if we posted twice a week instead of just once?

I thank you in advance for taking the time to answer some or all of these questions, although I regret to inform you that I am not authorized to give away $1000 or free chips and salsa for a year. If you don’t feel okay leaving a comment, you can certainly email me at If scales of 1-10 aren’t your style and you want to talk about how this blog makes you feel, that’s great too. I welcome all kinds of feedback.

How can your company benefit from questionnaires like this, either for your employees or your staff? (This isn’t part of my survey, but please do leave a comment if you’ve had any experiences – good or bad – with customer satisfaction surveys.)




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